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Beyond the Technology: Mastering Change Management for Successful ERP and CRM Adoption

Investing in state-of-the-art Enterprise Resource Planning (ERP) software and sophisticated Customer Relationship Management (CRM) platforms is a significant step towards modernizing business operations and enhancing customer engagement. However, the most advanced enterprise software solutions can fail to deliver their promised Return on Investment (ROI) if user adoption is low. The missing link? Effective change management in IT projects. This article explores why managing the…